Do You Know the 4Cs? Plus! A Chance to Win A Pair of Pearls
In This Issue
The Famous 4Cs
October Birthstones

Pearl Birthstone June

FROM OUR CLIENTS...

"David Weiss is a wonderful jeweler; I trust him and have recommended him to
many of my friends. Everyone of them has thanked me for passing his name onto them. I will definitely use David in the future."
-Suzie Ingle


You can reachDavid by phone at
(949) 347-9700
or by email at

[email protected]
ENTER FOR A CHANCE TO WIN A PAIR OF PEARLS
Pearl Birthstone June
Simply email us your answers to the four true/false questions below and we'lldrop your name into the hat for a chance to win a pair of beautiful earrings.

1) The measuring unit used for the weight of diamonds is litre.

2) Diamond is a gemstone.

3) Typical diamonds are cut with 58 facets.

4) One carat is 200 milligrams.

Look for the winner's name in next month's ENews.
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October 2009
Pearl Birthstone June

Greetings!

Since the dawn of time, diamonds have held an exalted place in society being coveted by kings and goddesses. In those days, these gemstones were used in several ways; for decorative purposes, as a talisman to ward off evil or provide protection in battle. Their history is one of mystical power and beauty.

In today's modern age, we are fortunate enough have the ability to purchase these scintillating gems in a breathtaking range of shapes, colors and designs. This month we'll share a few basics about the Famous 4Cs to buying diamonds; Carat, Clarity, Color and Cut. And after you learn about the 4Cs, be sure to enter our Customer Appreciation Drawing where you could win a pair of pearl earrings.
David Weiss Designs
Diamonds
Your Refresher Course on Diamonds: The Famous 4Cs

Color is the presence or absence of color in whitediamonds. The color affects the "sparkle" aspect because a diamondwith no color allows the maximum light through.

Cut refers to how a diamond reflects based on its exterior. The typical diamond is cut with 58 facets. These facetscontribute to the brilliance of a diamond, as the different anglesgather and reflect the light. If a diamond is cut too thinly it cancause light to escape out of the back, reducing sparkle and shine.

Clarity is determined by inner flaws (or inclusions) formed during the formation process. The number and size of these inclusions
determine the stone's clarity. Diamonds that are clear appear to havemore brilliance, and as such are more rare. In determining a"flawless" diamond, it should have no surface or internal imperfectionsvisible upon being seen by a diamond grader.

Carat is how diamonds are weighed. As a unitof weight, one carat is equal to 200 milligrams. Going further, acarat is divided into 100 segments called points. 150 points beingequal to one and a half carats.

October Birthstone: Opal/Pink Tourmaline

Those born in October are lucky enough to have a choice for their birthstone. The October birthstone can be either opal or pink tourmaline, two beautiful and distinctive gemstones.
October Opals
Opal treats the eye to an explosion of shimmering colors, not unlike those of a magnificent rainbow following a summer rain. The opal derives its name from the Latin word "opalus," meaning precious jewel. Prized for its unique ability to refract and reflect specific wave lengths of light, the opal was called "Cupid Paederos" by the Romans, meaning a child beautiful as love. One legendary explanation for this gemstone's origin is that it fell from heaven in a flash of fiery lightning. Most opals come from Australia and they have been known to those who live there for thousands of years.

Pink TourmalineTourmaline gems come in many different shades, in fact, like the opal, the creation story of tourmalines is also tied to a rainbow. In Egyptian legend, as the tourmaline made its journey up from the center of the earth, it passed through a rainbow and took on all of its colors. This October birthstone is mined in the United States, Afghanistan, Brazil and throughout Africa.