Articles / Why Do We Love Platinum? Let Us Count the Ways...

Never since the dawn of the 20th century has this icy white metal been so hot - and it's a trend that shows no signs of slowing down. There are good reasons for this: First, more designers are working with platinum than ever before; and second, today's high-tech manufacturing allows for the creation of pieces that previously were impossible.

Platinum is the world's strongest precious metal and the season's hottest styles make full use of the metal's beauty and strength. Best sellers include delicate, lacy designs that are nevertheless strong and durable. In fact, fashion's love affair with romantic designs and white metals makes platinum the perfect choice.

When buying a ring, you can't go wrong with platinum and diamonds or platinum and pearls. But if you prefer a little color, what could be more elegant than a rich blue sapphire, a cool aquamarine or a shimmering tanzanite in a platinum setting? Choose from classic or contemporary designs with a high polish or a softly brushed finish.

Due to its high purity, there are rarely allergic reactions associated with platinum, making earrings a very popular choice. The best styles right now range from subtle hoops or ball studs that can be worn every day to more elaborate designs studded with diamonds for drop-dead glamour.

The newest necklaces are graceful chokers that encircle the throat with curving links or scalloped designs. If your preferred look is a simple chain, look for one with a fancy centerpiece or choose a sliding pendant to add a signature touch. For all-out dazzle, you can't beat a platinum diamond line bracelet or diamond graduated necklace. These classic looks continue to be some of the hottest items of the year.

Finally, if marriage is in your plans, be one of today's brides who have discovered the beauty of platinum. Did you know that more than 25% of all brides opt for platinum in their wedding sets? That's because there's no more secure way to hold a diamond, and platinum's pure whiteness makes the perfect setting for your most treasured ring.

David WeissDavid Weiss

Graduate Gemologist, GIA
Certified Appraiser